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Archive for February, 2013


Ford has recently introduced a new concept truck which previews exciting new features that we expect to see in future Ford trucks. The Ford Atlas concept truck includes innovative improvements in design, capability, fuel efficiency and smart technologies.

According to Ford, designers of the new concept enhanced current functionality, while creating new advanced features that add to capability, comfort and economy. The Ford Atlas concept goes further to save fuel through a combination of aerodynamic elements that reduce wind resistance and are estimated to add more than 2 mpg to fuel efficiency on the highway without weakening tow capacity. Automatic active wheel shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics while cruising on the highway at steady speeds.  Similarly, a drop-down front wind spoiler lowers at highway speeds to improve under body airflow.

Inside, Ford showed structural styling that features some of their latest concepts in comfort, utility and refinement. The use of innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers. Simple buttons and controls keep the interior functional and stylish.

In terms of technology, the Ford Atlas concept includes features that are sure to be become must haves for future truck owners. A360-Degree Point-of-View Camera the system gives a bird’s-eye view of the truck to help position the vehicle in tight places or when there are obstacles near the truck. Trailer Backup Assist allows drivers to back a trailer with the twist of a knob, while Dynamic Hitch Assist helps precisely line up the truck’s hitch with the trailer by showing visual cues in the truck’s center display screen. To learn more about this technology, visit Scottsdale Ford.

Advanced LED lighting offers better road illumination than conventional halogen lights and lasts longer. Powerful yet efficient LED lighting brightly lights the cargo box and job site after the sun goes down with minimal battery drain compared to standard headlights or plug-in lights.

According to Ford, the Atlas Concept will feature a next-generation EcoBoost engine which will introduce Auto Start-Stop technology to shut off the engine while stopped in traffic to save fuel. However, this feature will automatically disengage while the truck is towing.

For the latest updates on the Ford Atlas and more about what Ford has in store for the future, visit Chapman Ford. ­­­­­­­­­­­