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Archive for December, 2015
Automaker Delivering Unique Consumer Experience
If you’ve been yearning to design an ad for a digital billboard, the Ford Motor Company is giving you a chance. Simply go to www.fordbydesign.com and create your unique design, then submit it for display in the city of your choice. The design is loaded into a queue and, depending on demand, displayed on a digital billboard in that city. A script takes a picture of the billboard and then e-mails it to the creator, allowing you bragging rights and the ability to put another skill on your resume. “We wanted consumers to experience and be a part of our brand in a unique way,” according to Ford digital marketing manager Lisa Schoder. “By showcasing what our consumers’ vehicles mean to them, we have made their individual expressions the driving message of our campaign.” If you haven’t been paying attention to Ford’s newest vehicles and need a little inspiration, swing by the Chapman Ford dealership and check out the entire lineup.
High Traffic Areas Let You Express Your Feelings
The “By Design” car campaign is utilizing billboards in such busy places as the San Francisco Bay Bridge, Times Square, and major cities like Miami, Chicago, Washington and Los Angeles. “The By Design campaign goes far beyond how our cars look. It’s about how our cars make you feel,” Schoder said. “We are turning the lens on to the consumer, allowing users to create our ads and really letting them feel connected by design.” The campaign is perfect for someone who wants to express a memory of a first car or who loves his or her current Ford and wants to tell the world. Whether it’s the feeling of a warm, comfortable seat, the easy of use of the SYNC system or the sweet aerodynamic design of your new Mustang, this is a chance to tap into your feelings and tell the world why you love your Ford.
Ford Using By Design Campaign to Unite Models
If you’ve been watching TV for the last couple of months, no doubt you’ve noticed Ford’s master brand campaign that delivers the same message for the entire lineup of vehicles. Whether it’s the Mustang, Fusion or new Focus Electric, the message is that Ford makes your life easier by delivering advanced technology. The creation of a new take on the iconic Ford blue oval logo is also an attention getter that creates “a sense of moderness,” according to Ford director of marketing Chantel Lenard. The ads are only 15 seconds long, which allows for a couple of spots to run back to back. “We thought we were able to convey the changes best with shorter, quick bursts,” said Lenard. Experience the advanced technology of the new Ford vehicles for yourself with a trip to your Phoenix Ford dealer, Chapman Ford.
Rolling Off the Line in Kansas City
Stop by Chapman Ford in Scottsdale and ask about delivery times for the new F-150 fueled by natural gas or propane. Vehicles are currently coming of the assembly line at the truck plant in Kansas City, making Ford the only automaker to offer a production half-ton pickup that uses those clean-burning fuels. “It’s exciting to see the first F-150s with the CNG/propane-prepped 5.0-liter V8 heading to customers, according to John Coleman, Ford sustainability manager. “Whether running on gasoline, gaseous fuel, or both, the 5.0-liter V8 F-150 offers hardworking customers terrific towing and payload and now, the ability to operate on alternative fuel.”
Engine Specially Prepared for Alternative Fuel
The 2016 F-150 Ti-VCT engine comes with a fuel prep package that uses hardened pistons, valves, rings and valve seats that allow it to operate on natural gas, propane or gasoline. Separate fuel systems give drivers the option of all three energy choices, making this truck the most versatile choice on the market. Fill up both the gasoline and natural gas tanks and the new F-150 has a range of more than 750 miles. Green Car Journal named the F-150 as its “Green Truck of the Year.” The truck achieves an estimated 22 miles per gallon on the highway.
F-150 Not Only Alternative Fuel Vehicle
Ford has eight vehicles that come with the ability to run on CNG/Propane or gasoline, the most of any United States automaker. Aside from the F-150, other vehicles include the F-250 and F-350 Super Duty powered by the 6.2-liter V8, the F-350 to F-550 Super Duty trucks with either the 6.2-liter V8 or 6.8-liter V10, and the F-650 and F-750 chassis cab, also powered by the 6.8-liter V10. The F-53 and F59 stripped chassis, Transit Connect van, Transit van and E-Series cutaway all have options to run on gaseous fuel.
Natural Gas Runs Clean, Produced in United States
Natural gas vehicles not only run cleaner and produce fewer emissions than gasoline vehicles, but they also use an energy source that is mainly produced in the United States. About 85 percent of natural gas is produced domestically, and 90 percent of all propane comes from the United States. Since 2009, Ford has delivered more than 600,000 vehicles that run on natural gas and propane. That’s far more than all other U.S. vehicle manufacturers combined. Visit Chapman Ford in Scottsdale for more information on the benefits of these clean-running vehicles.
Smartphone App Delivers Free Ride
By experimenting with an on-demand shuttle service to move employees around its massive Dearborn, Michigan campus, Ford is hoping to learn some lessons that it can apply to its personal mobility program. Mapping strategies, traffic flow and customer utilization are all part of the research that will help shape mobility solutions of the future. As urban centers become more and more congested, Ford recognizes that ride sharing is part of the solution to solve traffic jams in large cities. Along with sharing vehicles, public transportation and smart cars that communicate with each other are all seen as answers to traffic problems of the next few decades. Ford has already incorporated the first steps to autonomous driving into some vehicles with safety features such as adaptive cruise control and lane departure warning. See all the latest technology with a visit to your Ford dealer in Scottsdale, Chapman Ford.
First Step Begins with Four Transit Vans
The initial phase of the Dynamic Shuttle program involves four Transit vans and an algorithm to help utilize the vehicles most efficiently. “Dynamic Shuttle is a major step forward on Ford’s mobility journey, which is designed to lead the company to develop truly innovative and disruptive ideas for diminishing traffic congestion and making public transit more convenient and accessible,” according to Ken Washington, a Ford research vice president. Washington expects the Dearborn system to expand as use increases and the company gathers more data. The system will begin with a dispatcher, but will soon migrate to a smartphone app by next quarter. Once a request is made, the system will send the rider a message with a time for pickup and the approximate duration of the ride.
Could Fill Gap Between Taxis and Buses
“The Dynamic Shuttle solution could fill the gap between a taxi service and public busing in cities around the globe,” said Erica Klampfl, a mobility manager for Ford. “It also could offer a valuable service in emerging economies, where growth is outstripping development of the public transport infrastructure.” Part of the issue is creating a ride service that makes people comfortable within a very small space with strangers. Another issue is the length of a walk people are willing to make to arrive at a common pickup point.
Research is Key to Making Shuttle Solution Work
Although it sounds easy to create a system where people get in a van and move from one point to another, in truth it takes a lot of study to match up with commuting behaviors and develop the software that people will want to use. “This shows how Ford is using its product knowledge and adding to the mobility service experience through software,” mobility expert Thomas Miller said. “With all pieces working together, Dynamic Shuttle delivers a unique experience for the customer and offers a new alternative in convenient commuting.” Keep a close eye on Ford for the future of personal mobility and check out the latest features in the entire vehicle lineup at Chapman Ford in Scottsdale.
Money Going to Battery Research, Product Development
Ford recently announced that it’s committing $4.5 billion into research and development of electrified vehicle over the next five years. The company will produce 13 new vehicles that are either totally electric or a form of hybrid in that time span. One of those vehicles will be the new Focus Electric, with the ability to gain an 80 percent charge in just 30 minutes while delivering an all-electric range of 100 miles. The new vehicles will be sold globally, so not all will be available in the United States. The Fusion Hybrid and Energi all-electric version will be undergoing a facelift for 2017. Stop into Chapman Ford and test drive a Fusion today.
Focus Electric to Have Innovative Features
The new Focus Electric will be available both in America and Europe. It will feature some breakthrough technology, including a SmartGauge LCD instrument cluster that offers displays the driver can customize to help focus on fuel efficiency. The display shows real time power usage, allowing the driver to adjust driving habits to increase mileage. Brake coach teaches drivers how to best apply the brakes smoothly and help the system capture energy utilizing the regenerative braking system. That system supplies power to the batteries, extending the vehicle’s range.
Customer Excitement Major Focal Point of Research
Finding out what excites customers about the electric driving experience and incorporating that information into vehicle design is a major driving point of Ford’s research. “This new way of working brings together marketing, research, engineering and design in a new way to create meaningful user experiences, rather than individually developing technologies and features that need to be integrated into a final product,” according to Raj Nair, vice president of development for Ford. “The challenge going forward isn’t who provides the most technology in a vehicle, but who best organizes that technology in a way that most excites and delights people.”
Intricate Sketches Help Customers Visualize Experience
Rather than just sketch possible vehicles, Ford artists create vignettes that create the overall experience a vehicle gives a customer. The result is an emotional connection that helps customers guide Ford through the development process. It’s all part of Ford’s Smart Mobility Plan, which is a grand design meant to increase the efficiency of how people move from one place to another in the next few decades. See how the technology Ford has to day makes for a richer driving experience by taking a visit to your Scottsdale Ford dealer, Chapman Ford.
Epic Pony Car Battle Goes to Ford
The Camaro and Mustang have been waging war since the late 1960s for the right to be called King of the Pony Cars. With an occasional nod to the Dodge Challenger, the Chevy Camaro and Ford Mustang have frequently switched places as the darling of the critics. When the editors at “Motor Trend” magazine decided to test the Z28 against the Shelby GT350R, gearheads across the nation were rooting for their favorite brand. The editors compared the Z/28 to the Hulk, an “angry and brutal” vehicle that relies on force to get the job done. The Shelby has a few more modern conveniences and offers a nimble suspension. Visit Chapman Ford to see how you can get your hands on a Shelby for a test drive.
Shelby’s Delicate Handling has Flavor of European Supercar
While the Z/28 is an All-American monster that would rather straighten out curves than bother going around them, the editors liked the Mustang’s “high-tech and exotic” feel that reminded them of driving an expensive McLaren supercar. Rev up the Ford past the 6,000 rpm mark and it’s perfectly happy there, while the Z/28 feels like you need to shift to another gear. The result is a quiet confidence that the Mustang always has much more to give, no matter how hard you push the vehicle. The Mustang’s steering feels much more responsive, with the driver getting constant feedback on the grip situation.
GT350R Sticks to Track Like Glue
After taking both cars to a closed track circuit, the editors loved the way the GT350R stuck to the corners and required less braking than the Z/28. Powering out of the curves, the Mustang rewards applying the power by gripping the track and accelerating out of the curve. By blending acceleration and lateral g force, the Mustang was the clear winner on the corners. Visit Chapman Ford for a test drive and see how much fun the Shelby is on Scottsdale’s surface roads.
Both Cars are Winners, but the Shelby has Clear Edge
To be fair, the editors were impressed with both vehicles, but this year’s winner of the Pony Car Wars goes to the Shelby. The Mustang just does all the important things a little bit better than the Camaro. It goes from 0-60 in just 3.9 seconds compared to the Camaro’s 4.0 and finishes the quarter-mile run two-tenths of a second faster. The Mustang also comes in $10,000 less than the Camaro as tested, a difference all consumers can take to the bank.