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Ranger and Bronco Coming Back to Ford Lineup

Ranger Return Set for 2019, Bronco in 2020

Ford is preparing to seize its share of the midsize pickup truck market by reintroducing the Ranger in 2019. The original Ranger was unveiled in 1990 and had a good 21-year run before Ford decided to shelve the truck in 2011 and concentrate on F-150 sales. The Bronco went through several iterations from the mid 1960s into the 1990s, starting as a small off-road vehicle and ending its run as a large SUV. Look for the new version to be somewhere in the middle, providing a flexible off-roader that’s also capable of maneuvering through an urban environment when it hits the Chapman Ford showroom in a couple of years.

“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” Ford President of the Americas, Joe Hinrichs, said. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.” Both the Bronco and Ranger will be built in Michigan, boosting the local economy and providing much-needed jobs.

Ford Branching Out to Solve Mobility Needs

The recent Detroit Auto Show was the perfect venue for Ford to showcase its plans for transportation in the near future. Along with producing smarter cars that communicate with each other, Ford is expanding its Chariot ride-sharing service to a number of large urban areas to help solve the problem of urban congestion. “This is an issue that goes far beyond congestion,” according to Ford chairman Bill Ford. “It is one that represents a massive challenge to mankind, one that affects our well-being and access to health care, clean drinking water, food, a safe place to live and even the ability to find work,” he continued. “By solving the mobility challenge, we have a chance to create a better world for future generations. It’s both an exciting opportunity and a big responsibility.”

City of Tomorrow Shifts to Accommodate Traffic

Ford’s “City of Tomorrow” exhibit at the Detroit Auto Show presented a vision on how the urban landscape of the near future could be configured to help solve congestion. Autonomous and electric vehicles would interact with roads that have the ability to shift to accommodate traffic needs. Ford sees ride-sharing and connected vehicles as another solution to an ever-increasing traffic problem. You can see some of the technology needed to solve future transportation needs already in effect at Chapman Ford. Driver assistance safety features, such as smart cruise control and automatic emergency braking are the cornerstones around which Ford is building the vehicles of tomorrow.

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